I opened Luna Tea Co. in Livermore, CA during summer of 2015. My goal was to create a tea shop focused on self-care and quality; a place for people to connect with themselves and embrace wellness. I designed our brand to appeal to young adult women who value these ideals. The visual style combines femininity and edge, while inviting curiosity. Every aspect, from the logo to the colors, was chosen to resonate with our customers, making them feel recognized.

Building the visual marketing for Luna Tea Co. was extremely fulfilling. I devoted time to each detail, ensuring our branding reflected not only our teas but also the lifestyle and community we wanted to create. Our identity attracted customers who appreciated our organic teas and friendly, magical atmosphere.