Studio 180
When I joined Vagaro, our design team was a small but ambitious team within the larger Marketing Department. Over time, I’ve had the privilege of growing with the team as we evolved into Studio 180 by Vagaro, a full-service in-house agency. What started as a handful of designers has become a dedicated creative team that plays an essential role in supporting Vagaro’s mission: empowering small business owners in the beauty, wellness, and fitness spaces.
One of the most exciting parts of my role right now is stepping into more creative strategy across our branding projects. I work closely with small business owners to shape visual identities that feel aligned, elevated, and true to who they are. I manage all client communication with these projects, helping to translate their vision into a cohesive, confident presence and ensuring that their vision is effectively conveyed to the designers.
I'm also leading the development of new design offerings as our team recently became a Canva Certified Agency. I’ve been piloting our Canva workflow- building out scalable systems, defining client flows, and shaping this into a top-tier option within our brand package. The goal is to make design more accessible for small business owners without compromising on quality or intention.
Alongside that, I continue to play an active role in shaping MySite, Vagaro’s proprietary website builder. I’ve been part of it from the early days, collaborating with engineering, product design, and sales to help refine it into the robust, user-friendly platform it is today. It’s the backbone of the custom sites we design, and it’s been incredibly rewarding to watch it grow into something that truly empowers small businesses to show up online with clarity and professionalism.
This season of work has been a blend of creative leadership, strategy, and heart, and I’m grateful to be in a role where I can grow alongside the work, while continuing to support business owners in ways that feel personal, intentional, and impactful.